Digital Kendra - The Lighthouse for Small and Micro Business

Amazon Digital Kendra is an initiative by Amazon, the world’s largest online marketplace, to let the micro, small, medium enterprises (MSMEs) know about the business opportunities and accrued benefits to be reaped on E-commerce platforms.

Amazon’s Digital Kendra provides all the necessary knowledge and resources to the retailer, dealers, and artisans to embark on a digital enterprise to expand their scope of business. It acts as a springboard for MSMEs and their products to get exposure and business in foreign markets.

Amazon digital Kendra will also endeavor to source, on behalf of buyers/sellers, for the third party services like logistics, digital marketing, and cataloging services and also provide for taxation support.

Amazon has a network of Amazon digital Kendra franchise spread around a region's commercial and mercantile centers so that small business owners and artisans can get the information and services they need without any hassles.

Moreover, Amazon engages the services of local partners (franchisees) to run digital Kendras, thus, providing a source of additional income to the local entrepreneurs (partner/franchise), who in turn, serve as a source of employment in the region.

Amazon's admirable objective with the Amazon digital Kendra franchise is to assist small enterprises in reviving their businesses and enhance their contribution to the growth of the Indian economy.

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